Chris Brown - With you ; Analysis [Case Study 1]

Artist: Chris Brown
Song: With You
Released: 24th October 2009
Recorded: 2009
Genre: R&B
Producer(s): Stargate

Synopsis
Chris brown performs a song called 'With you'. The video is set on a normal street in America, we can see this by the quick shots of the mise-en-scene (the yellow buses and the traffic lights). By watching this video i can see that this is a narrative and performance song. As we can see the reason to this is because this is  a romance song about a lady he has fallen for. In the beginning of this video there is only a close up of his legs walking by himself, There is a lyric in the song which he says "I need you" and the close up on his legs walking on his own demonstrates that he is all alone until that lady comes by to stay with him. The performance in the video reveals his emotion throughout the video. Chris brown was lip singing (Already recorded in the studio) so the audience can focus more on the performance. The video focuses more on Chris Brown and his dance moves while utilizing several visual effects, as the video continues there are different women that appears with the camera demonstrating a close up which is giving a hint about who he is talking about, ' A Lady'. Is a close up on Chris Browns face as it reveals the facial expressions he has. The facial expressions reveals how is also feeling about the lady he is talking about. Chris brown mostly dances in the video to also reveal his feelings towards the girl who is talking about, The long shot in the video is to show his whole body. There were many special effects in the video, one was when Chris Browns jumper was changing colour, the changing of colour could relate to the different feeling he is having towards the girl he is taking about, he also states that he does not need money neither cars if he comes across the lady (Cause if i got you, I don't need money, I don't need cars, girl your my heart). the traffic lights in the video is added in the video with a low angle  to go with what he is saying as there was a one way sign on it, the one way sign could be the way towards the lady. The slow motion was used for artistic effect, to create a romantic or suspenseful aura and to stress a moment in time. Also for the audience to have a sort of tension to be able to feel or know how Chris Brown is feeling towards this lady he is singing about. 
The rhythm with the editing was slow in most parts of the video as this was a song that flows with emotion. The slowness gives time for the audience to think.

I believe his target audience are males from teenagers till older ages, the reason why i say this is because no matter your age anyone can find romance. This song can relate to people feelings towards their crushes and may even motivate them to reveal their feelings to the person who they actually have feelings for.

After watching this video there are a few ideas on which i would use and these are using effects to attract the audience even more and to also get a performance from the artist to make the video more exciting and also get somebody to dance.
An editing technique i would use is the slow pace shot / slow motion the reason for this is i believe my video is going to have an emotional narrative so including a bit of slow pace will have an effect towards that.